When Did Brunch Become a Thing?

When did brunch become a thing?  Brunch’s origins are fairly recent, historically speaking. The first documented use of the word was in a short essay published in 1895 in Britain’s Hunter’s Weekly written by Guy Beringer. The title of the piece was Brunch: A Plea. 

In his essay, Beringer discussed the need for a new meal that would bring together the best of breakfast and lunch that could be had later in the day.  The original intention was for it to be a Sunday reprieve from the hangovers from Saturday night’s festivities. 

If you want to know more before you search for a private chef in Sacramento to prepare your special brunch with friends, read on as Food Fire + Knives shares interesting information about it:

The Rise of Brunch

It was in the 1930s when brunch got popular around the United States, and by 1939, it was a big deal among those who belong to high society. Even The New York Times declared Sunday as a two-meal day to endorse brunch. 

That said, brunch’s popularity wasn’t always huge, though it has always been a thing. According to the Washington Post, during the 1960s, the popularity of brunch sparked the creation of many brunch-focused cookbooks – proof that it has become a niche of its own in pop culture. 

It was in the 1990s that most Americans started brunching both on Sundays and Saturdays, turning it into an all-weekend thing. It was also during this time that brunch went from something that was only for the elite to something that regular households could do, too. 

Some say that the vast popularity of brunches and their mass adoption in the last few decades was partly due to Sex and the City and how its four main characters loved their brunches. Whether that’s true or not, one thing remains a fact – Google Trends showed that the number of searches for ‘Brunch” started in 2004. 

Brunching Today

Now, most brunching typically takes place in coastal and urban areas. Many people try to push their breakfasts later in the day or forego them altogether. 

Private Chefs for Brunch

For those who are looking for a unique idea for weekends with friends or family, hiring a private chef is a really good one. Whether you do it on one of your trips or just as a surprise treat waiting for your friends in your home, a private chef can surely make your brunch memorable. 


No matter how brunches began or how popular they’ve become, one thing is for sure – brunches are here to stay, so you might as well give it a try.  You’d be surprised how much you enjoy it, especially if a private chef in Los Angeles prepares your brunch.

Food Fire + Knives gives you access to some of the best private chefs in Los Angeles and other areas. Check out who’s available for your special brunch with friends!

Published By Kim Gandhi Kim Gandhi began cooking at 8 years old with a love of food driving her to experiment with her Hispanic and German heritage. She gained a BBA in Marketing and turned to the business world for much of her career. Her strong customer service background and her passion for great events that involve chefs, customers, and amazing food allows her to indulge in her love of cooking and enjoying what FFK chefs bring to the table.